As promised, our second wave of COVID-19 research explores the different ways Americans are feeling about the crisis, how they’re coping, and what they most fear. We’ve identified 5 major groupings that cover the range of attitudes we see most frequently in our research on everyday Americans. Science-writer, Mark Travers, PhD, took [...]

In the first of many publications to come out of our COVID-19 research project, Forbes contributor Mark Travers, PhD, explores the differences in how introverts and extroverts are handling the effects of isolation and anxiety from the coronavirus. Our findings challenge the conventional wisdom that extroverts are suffering most from [...]

Greater Divide’s business is helping our clients understand consumers – how they’re thinking, feeling, acting, and planning for the future. In 2020, virtually everyone and everything is affected by the COVID-19 pandemic, which, as of this writing, is still spreading around the globe. We hear every day from organizations that [...]