The 5 American COVID Attitudes

Research
As promised, our second wave of COVID-19 research explores the different ways Americans are feeling about the crisis, how they’re coping, and what they most fear. We’ve identified 5 major...

On the resilience of extroverts in a time of lock-downs

Research
In the first of many publications to come out of our COVID-19 research project, Forbes contributor Mark Travers, PhD, explores the differences in how introverts and extroverts are handling the effects of...

New research project: Understanding COVID-19

Research
Greater Divide’s business is helping our clients understand consumers – how they’re thinking, feeling, acting, and planning for the future. In 2020, virtually everyone and everything is affected by the...