The 5 American COVID Attitudes

Research
As promised, our second wave of COVID-19 research explores the different ways Americans are feeling about the crisis, how they’re coping, and what they most fear. We’ve identified 5 major...

On the resilience of extroverts in a time of lock-downs

Research
In the first of many publications to come out of our COVID-19 research project, Forbes contributor Mark Travers, PhD, explores the differences in how introverts and extroverts are handling the effects of...

New research project: Understanding COVID-19

Research
Greater Divide’s business is helping our clients understand consumers – how they’re thinking, feeling, acting, and planning for the future. In 2020, virtually everyone and everything is affected by the...

Hello, World!

General
Hello world! Kirsten and Kyle here, writing our very first blog post on our very first website! Sure, you might think we’re a bit behind the curve (it is about...