Kirsten Bech, President of Greater Divide, has 35 years of experience, spanning federally funded academic research, strategic planning, syndicated media research, and, for the last 20 years, marketing research.

Kirsten earned her bachelor’s degree from Michigan State University and has completed extensive graduate course work in research methodology and statistics (through multivariate) at the doctoral level. Her left brain is balanced by her training as a focus group moderator and love of all things design. She is currently challenging herself by pursuing an MAS in Spatial Analytics at The Johns Hopkins University.

Kirsten has an interest in data harmonization – finding ways to triangulate information through space and time. She is passionate about using methods that typically sit outside of marketing research in order to bring new perspective to her clients’ data.