We are experienced.
We have decades of experience helping clients design and execute high-impact research. Our work spans various industries including technology, consumer goods, healthcare, and financial services. We bring a broad perspective and a deep methodological toolkit to our client engagements. We are experts in tracking research and have developed robust and market-validated techniques in the areas of qualitative and quantitative analysis, segmentation, forecasting, brand equity monitoring, spatial analytics, machine learning, and advanced artificial intelligence. Most importantly, we know what it means to do high-quality research. We understand that trade-offs are a necessary part of the process. We always encourage our clients to think through various alternatives to find the best-fit solution. We don’t take on projects where we deem the resource investment to outweigh the benefits, and we never shy away from telling clients when not to engage in a piece of research.
We are nimble.
It used to be that the strong survived. In today’s marketplace, it is the fast that survive. The pace of research has accelerated tremendously in the past few decades. No longer is an 8-12 week timeline acceptable. Executives want to see results weekly, even daily, to help them make informed decisions. Operating as a small and coordinated team of experienced researchers, we are able to act swiftly to meet the needs of our clients.
We are focused on results.
We don’t believe in black boxes. We don’t put research methods ahead of objectives. And, we never do research for the sake of doing research. Rather, we are laser-focused on answering our clients’ most pressing business questions in a manner that is practical, expeditious, and correct.
Kirsten Bech
President and Lead Researcher
Kirsten Bech, President of Greater Divide, has over 35 years of experience, spanning federally funded academic research, strategic planning, syndicated media research, and, for the last 20 years, market research in almost 40 countries. After having worked for enterprise companies and prestigious research firms, Kirsten founded Greater Divide to bring deep insights to clients in a personalized, custom way.
Kirsten earned her bachelor’s degree from Michigan State University and has completed extensive graduate course work in research methodology and statistics (through multivariate at the doctoral level.) Her high level of expertise in quantitative analysis and advanced analytics is balanced by her professional training as a qualitative focus group moderator and love of all things design. She recently challenged herself by pursuing an MAS in Spatial Analytics at The Johns Hopkins University.
Always positioned at forefront of market research developments, Kirsten's latest field of inquiry is data harmonization – finding ways to triangulate information through space and time. She is passionate about using cutting-edge methods that typically sit outside of marketing research to bring new perspective to her clients’ data.