Welcome to Greater Divide
Greater Divide is a marketing research and data science consultancy based in Charlottesville, Virginia.
Customer segmentation. Conjoint analysis. Discrete choice testing. Brand tracking, Coverage analysis. Structural equation modeling… No method is too big, or too small, for the team at Greater Divide. We work closely with our clients to identify the right analytical approach for the task at hand.
With experience in the frontroom and the backroom, the team at Greater Divide actively seeks out opportunities to enrich quantitative analyses with IDI’s, focus groups, online bulletin boards, and other qualitative research techniques.
Stepping outside of the boundaries of traditional MR, the Greater Divide team routinely utilize techniques such as web scraping, spatial analytics, machine learning, and advanced artificial intelligence to answer its clients’ most pressing business questions.
The outcome? We like to call it “data harmony” — that is, a holistic view of the market that allows our clients to outpace the competition at every turn.